The programme aims to produce graduates who master data analytical skills and are able to create knowledge from data, and solve real life problems in multidisciplinary fields.

This unique programme implements a holistic approach in data analysis by including both quantitative and qualitative aspects, plus variety of methods through hands-on approach.

This programme will produce data analyst who is capable of analysing a diversity of data that is very much needed in the industries specifically in research and development (R&D). Quality research findings triggered the innovation and this is important to become a developed nation by 2020.
  • To produce graduates capable of analysing quantitative data (numerical)and qualitative (text, narrative & visual)

  • To infuse graduates with the knowledge, skills and creativity in data analysis and solving problems

  • To develop graduates to be competent in conducting research

  • To enhance the graduates’ ability to effectively express ideas verbally and in written form.

  • A Bachelor’s degree with honours from Universiti Utara Malaysia or any other institutions of higher learning recognized by the University Senate with a CGPA of at least 2.75; OR

  • A Bachelor’s degree from Universiti Utara Malaysia or any other institutions of higher learning recognized by the University Senate with a CGPA of 2.00 to 2.74 and relevant work experience; OR

  • A Bachelor’s degree with honours in Pure Sciences or Science or Technology or any other professional fields from Universiti Utara Malaysia or any other institutions of higher learning recognized by the University Senate with a CGPA of at least 2.50; OR

  • A Bachelor’s degree with honours in Pure Sciences or Science or Technology or any other professional fields from Universiti Utara Malaysia or any other institutions of higher learning recognized by the University Senate with a CGPA of 2.00 to 2.49 and relevant work experience; OR

  • Any other equivalent qualifications recognized by the University Senate; AND

  • Fulfil the English Language requirement as set by the University Senate.

Click here for English Language Requirements.

This programme is offered by coursework. Students are required to complete at least 41 credit hours, which comprises the following:

Core Courses (29 credit hours)

  • Risk Analysis
  • Exploratory Data Analysis
  • Inferential Techniques
  • Qualitative Data Analysis
  • Psychometrics
  • Applied Multivariate Data Analysis
  • Forecasting Techniques
  • Operational Research
  • Research Methods

Elective Courses (6 credit hours)

  • Structural Equation Modelling
  • Body Language Analysis
  • Rasch Analysis
  • Quality Management and Improvement
  • Applied Survival Analysis
  • Topics in Mathematical Modelling
  • Simulation for Decision Making
  • Business Programming using Visual Tools
  • Heuristics Techniques for Combinatorial Optimization Problems

Project Paper (6 credit hours)

Graduates from the programme will also receive a Joint Certificate in Data Mining from  sas main logo tag right


 MSc. (Data Analysis) Structure – FULL TIME 

(Full time: Min-9cr, Max-16cr; Part time: Min-3cr, Max-6/7cr)

data 1

 Elective courses:

data 2

* Kursus sedia ada MSc. (Operations Research & Analytics)


data 1 part time


data 2 part time




*Three semester per academic session


   Minimum  Maximum
 Full Time  3 semester (1 year) 9 semester (3 years) 
 Part Time  6 semester (2 years) 15 semester (5 years)



A Comparative Study on Students' Academic Performance in Kolej Poly-Tech MARA Alor Setar
Student: Nur Hazwani Mohd Zanuddin
Supervisor: Dr. Suhaida Abdullah

A Study on Factors that Affect the Selection of the Diploma Programme in Kolej Poly-Tech MARA Alor Star
Student: Fazlinawati Zakaria
Supervisor: Dr. Suhaida Abdullah

An Investigation of Juru River Basin Water Quality using Principle Component Analysis
Student: Basharoh Abdul Karim
Supervisor: Dr. Shamshuritawati Sharif

Assessment on University Students' Financial Management Skills using System Dynamic
Student: Che Rohayu Darlynie Che Mohd Khalid
Supervisor: Dr. Hasimah Sapiri

Computing Index and Mapping Presentation of Poverty in Kedah
Student: Nur Syuhaida Binti Mohamad Radzi
Supervisor: Dr. Nor Hasliza Mat Desa

Designing Healthy Ice Cream using Linear Programming
Student: Afnan Aizzat Adnan
Supervisor: Dr. Ruzelan Khalid

Evaluation on Machine Learning Classifiers in Faulty Die Prediction Application to Minimixe Cost Scrapping Avoidance and Assembly/Test Capacity Savings in Semiconductor Integrated Circuit (IC) Manufacturing
Student: Azlan Faizal Mohd Fazi
Supervisor: Dr. Izwan Nizal Mohd Shaharanee

Financial Literacy among Working Women in Universiti Utara Malaysia
Student: Nur Najihah Ashaari
Supervisor: Assoc. Prof. Dr. Zahayu Md Yusof

House Pricing in Malaysia: System Dynamic Approach
Student: Muhamad Firdaus Ahmad
Supervisor: Dr. Hasimah Sapiri

Identifying of Coleopteran Stored Product Pest Based on Morphological Characteristics using Clustering and Discriminant Analysis
Student: Tun Mohd Firdaus Azis
Supervisor: Dr. Shamshuritawati Sharif

Identifying Risks in Malaysia's Property Crowdfunding Initiative Through Young Adult Perspective
Student: Nurul Faziera Khairul Adlee
Supervisor: Dr. Masnita Misiran

Linear Discriminant Model of Survivor Rat Model with Breast Tumour
Student: Nurfaizura Fazana Mohammad Noor
Supervisor: Dr. Hashibah Hamid

Modification of ANOVA with Various Types of Means
Student: Nur Farah Najeeha Najdi
Supervisor: Dr. Nor Aishah Ahad

Monitoring Air Quality in the Klang Valley using Hottelling's T-Squared Control Chart
Student: Haslina Zakaria
Supervisor: Dr. Shamshuritawati Sharif

Monthly Zakat Allowance by using Linear Discriminant Model
Student: Norehan Kamarudin
Supervisor: Dr. Hashibah Hamid

Perceived Risk on the Acceptance of e-Wallet Platform in Malaysia
Student: Nurul Nabilah Mohd Razif
Supervisor: Dr. Masnita Misiran

Positive Circle Sharing Behavior: A Secret to Success in Enterprise Social Media Evangelist
Student: Atieqah Azri
Supervisor: Dr. Intan Saniah Sulaiman

Prediction of Malaysian Crude Plam Oil Export Demand Using Time Series Model
Student: Harmila Rooslee
Supervisor: Dr. Nor Idayu Mahat

Profiling the Senior Citizens in Need in Negeri Sembilan Darul Khusus: Statistical Enrichment from Sistem Maklumat Rakyat (SMR)
Student: Azrie Baqhtiar Kamal Baharin
Supervisor: Dr. Nor Idayu Mahat

Survey on Understanding Rohingya Refugee Livelihood among JREC Students' Family in Penang
Student: Yasmin Salim
Supervisor: Assoc. Prof. Dr. Suzilah Ismail

The Analysis of Air Pollution using Control Chart: A Case Study at SK Batu Muda, WP Kuala Lumpur
Student: Asma Nabilah Sharifuddin
Supervisor: Dr. Hazlina Ali

The Determinants Influencing Personal Financial Behavior among Early Adulthood through Personal Financial Strategy
Student: Noor Hannah Samsu Anuar
Supervisor: Dr. Nor Intan Saniah Sulaiman

The Influence of Model Eliciting Activities (MEAs) in Mathematics Education of the 21st Century Challenges: A Case Study in International Islamic University Sultan Abdul Halim Mu'adzam Shah (UniSHAMS)
Student: Nur Izyan Mustafa Khalid
Supervisor: Dr. Nor Intan Saniah Sulaiman

Vehicle Routing Problem: Real Case on Flood Evacution
Student: Siti Syafiqah Ahmad Yusoff
Supervisor: Dr. Aida Mauziah Benjamin

Critical Factors of Work-Life Balance among Women Academicians at Northern Public Universities in Malaysia
Student: Siti Fatihah Che Othman
Supervisor: Dr. Malina Zulkifli

Determining the Healthy Lifestyle and Healthy Weights among the Students on Upper Secondary Schools
Student: Azzahra Syuhada Abdul
Supervisor: Dr. Ruzelan Khalid

Empowering Rural Community through the Provision of Wireless Internet Connection: A Study on a CSR UUMWiFi Project
Student: Syaza Hamzah
Supervisor: Dr. Mohd Noor Abdul Hamid

Financial Status Prediction Model of Undergraduate UUM Students
Student: Chang Tzu Enn
Supervisor: Assoc. Prof. Dr. Suzilah Ismail

Geographical Heat Map of Malaysian Women Fertility Index
Student: Wan Aznie Fatihah Wan Abd Jalil
Supervisor: Dr. Shamshuritawati Sharif