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Nerda Zura Zaibidi (Dr.) Profile Page
Nerda Zura Zaibidi (Dr.)
Contact Info
Nerda Zura Zaibidi (Dr.)
Decision Sciences Department
Senior Lecturer

Academic Qualification

Ph.D in Operational Research (University of Portsmouth)
Master of Science (Decision Sciences)
Universiti Utara Malaysia
Bachelor of Science (Hons) in Statistics with Information Technology
Universiti Kebangsaan Malaysia


Decision Analysis (Master)
Research Method II
Research Method I
Quantitative Science Techniques II
Quantitative Science Techniques I
Decision Modeling
Managerial Mathematics
Applied Statistic
Elementary Statistic

Research Interest

Multi-objective optimization
Corporative game theory
Economic games
Decision making
Operational research


1) Beullens, P., Zaibidi, N. Z. & Jones, D. F. (2012). Goal programming to model human decision making in ultimatum games. International Transactions in Operational Research. Volume 19, Issue 4, pages 599–612.

2) Karzan Mahdi Ghafour, Razamin Ramli and Nerda Zura Zaibidi (2014). A Simulation Approach to Determine the Probability of Demand during Lead-Time
When Demand Distributed Normal and Lead-Time Distributed Gamma. Journal of Economics and Behavioral Studies
Vol. 6, No. 11, pp. 840-847, November 2014.

3) Nerda Zura Zaibidi, Nor Intan Saniah Sulaiman, and Norhaslinda Zainal Abidin (2014). Goal-based ultimatum game. AIP Conference Proceedings 1613, 180 (2014); doi: 10.1063/1.4894344.

4) Nerda Zura Zaibidi, Adyda Ibrahim, and Norhaslinda Zainal Abidin (2014). Goal-based Dictator Game. AIP Conference Proceedings 1635, 671 (2014); doi: 10.1063/1.4903654

5) Adyda Ibrahim, Sharmila Karim, and Nerda Zura Zaibidi (2014). Simultaneous vs sequential adjustments in a duopoly. AIP Conference Proceedings 1635, 323 (2014); doi:0.1063/1.4903602.

6) Norhaslinda Zainal Abidin, Nerda Zura Zaibidi, and Jafri Hj Zulkepli (2014). The role of physical activity to control obesity problem in Malaysia. AIP Conference Proceedings 1605, 1140 (2014); doi: 10.1063/1.4887751

7) Norhaslinda Zainal Abidin, Jafri Hj Zulkepli, and Nerda Zura Zaibidi (2014). The effect of food portion sizes on the obesity prevention using system dynamics modeling. AIP Conference Proceedings 1613, 436 (2014); doi: 10.1063/1.4894367

8) Jafri Zulkepli, Norhaslinda Zainal Abidin, and Nerda Zura Zaibidi (2014). Obesity prevention: Comparison of techniques and potential solution. AIP Conference Proceedings 1635, 677 (2014); doi: 10.1063/1.4903655

9) Noraini Hasmuni, Nor Intan Saniah Sulaiman, and Nerda Zura Zaibidi (2014). Social network analysis in identifying influential webloggers: A preliminary study. AIP Conference Proceedings 1635, 301 (2014); doi: 10.1063/1.4903599